GripSeal

Challenge

GripSeal is a popular sealant brand stocked at Builders Warehouse, Chamberlain and Leroy Merlin. Their plain oil-style bottles looked too similar to cheaper competitors on shelf. In-store tampering had become a serious issue, with staff swapping products and reselling them. The existing packaging did nothing to signal quality. There was no visual foundation to support the launch of their new eco-friendly range. A full structural and visual redesign was overdue.

Approach

I designed a custom bottle form that gave GripSeal a signature silhouette no competitor could replicate. The shape works across the full size range, from 500ml through to 20L. I worked directly with injection moulding specialists to make sure each format was manufacturable and cost-effective. The distinctive form alone became a shelf presence.

Tamper evidence was built into the closure design using milk-bottle mechanics, giving a clear visual signal if a cap had been opened. This addressed the in-store theft problem directly. I also developed a colour-coded label system that separates product types at a glance while keeping the overall brand identity consistent across the range.

The website was rebuilt from scratch with clean code, a logical content structure and SEO built in from the start. The new platform gave the eco-friendly line a proper digital home and improved search visibility organically.

Result

GripSeal now has packaging that earns trust before anyone reads a word. The custom bottle is recognised as the brand's own. Retailers stock it with confidence because the tamper-evident closures remove a real liability.

The colour-coded labelling speeds up purchasing decisions and reduces misidentification at the point of sale. The rebuilt website performs well in search, supports the full product range including the eco line and reflects the same level of quality the packaging delivers in store.