Iconography & Visual Systems

Icons that do more than look pretty.
They communicate.

Clear, practical icon systems for packaging, interfaces, product features. Most icons are recycled from generic sets. I draw every icon from scratch. Each set is built specifically for your product. They stay sharp at small sizes. They stay consistent across every use. Whether on packaging or in an interface, every icon has a job. It should explain something instantly.

What I do

Feature Icon Collections. For packaging, marketing or instruction guides.
Digital Interface Symbols. Built to suit applications and UI systems.
Visual Frameworks. Consistent systems across products and formats.
Retail-Ready Icons. Optimized for visibility at 5–10mm scale.
Asset Delivery. Clean, flexible files for print and digital outputs.

How I work

Understand Needs. Review the features, benefits or UI elements required.
Build a System. Match brand style. Design for the expected scale.
Check Sizes. Test at 5mm and on screen. Ensure clarity at every size.
Provide Clear Files. Organised vector files. No low-res PNGs.

Why it matters

Custom icons are not decoration. They communicate faster than text. They guide the user without explanation. Generic sets create confusion. They weaken the message.

I build icon systems for packaging lines and app interfaces. They stay crisp across sizes. They reinforce the brand at every touchpoint.

Examples of success

Stylo / Anthem / Premio / Funki. Unique icon sets built per brand. Applied across full product families.
Premio. 40+ icons designed for print and digital. All tested at small scale.
Funki / Anthem. Consistent icon use across packaging, retail, marketing.

Selected icon work