PowerGo

Challenge

PowerGo needed a complete brand identity and packaging system for a range of mobile phone batteries, chargers and multi-plugs. The brand had to feel energetic and reliable while standing out in a crowded retail electronics market.

Approach

I designed the brand identity around bright, simple shapes and a colour system that communicates power and accessibility. The packaging was built to work across multiple product lines, from compact battery packs to multi-plug adaptors. Visual consistency across the range with clear differentiation between product categories.

I managed implementation of all packaging through to production.

Result

PowerGo launched with a distinctive brand that stood out immediately on shelf. The packaging system made the full range recognisable at a glance. The energetic visual language positioned the brand as approachable and reliable in a competitive retail category.