Premio

Challenge

Premio is a private-label mobile phone brand owned by the Ackermans retail group. When I came onto the project, the packaging had no real structure. Icons were generic or confusing. The overall look hurt consumer confidence at shelf level.

On top of that: tight timeline, no product photography and branding that needed to work across packaging, retail displays and the device interfaces themselves.

Approach

Packaging system

I built a modular packaging system to give the range clear, consistent hierarchy across every product. Typography got a proper structure. Each box reorganised into defined zones: brand, product name, key specs and legal.

Custom icons

Over 40 custom icons designed from scratch. Optimised for both print and screen. Technical specs readable at a glance across every pack format.

3D visualisation

No photography meant no product shots. I produced detailed 3D product renders to show how the packaging would look and feel before anything went to print.

Device branding

Animated start-up screens, original ringtones and short video content. The brand held together right down to the user's first interaction with the phone.

Retail displays

In-store specification displays designed to help customers compare products quickly at the shelf.

Result

Premio now has a consistent identity that runs from the retail shelf to the device screen. The packaging system is modular. Adding new products is straightforward without rebuilding from scratch. The custom icons and 3D renders cut down on production back-and-forth.

With brand elements built into the devices themselves, Premio sits more confidently in a crowded market with a solid foundation to grow on.